|Voting Bias by Car Type|
|Type of Car||Voting Bias||Republican||Democrat|
|Budget Car||Democrat||14 percent||44 percent|
|Exotic Car|| Toss-up||34||32|
|Luxury Station Wagon||Democrat||16||30|
In the U.S., we can vote for whomever we choose and our ballots are kept secret. That's a good thing if you like to keep your politics close to the vest. On the other hand, you might be broadcasting your political leanings as you drive around town -- even if you don't have any bumper stickers. A recent marketing survey of over 80,000 respondents conducted by CNW Research finds some pretty interesting correlations between what we drive and how we vote.
Cars That Say You're a Republican
Some of the results play directly into red state/blue state stereotypes. For example, pickup truck drivers are 3.5 times more likely to be Republicans than Democrats.
Compact SUV drivers are about equally likely to belong to either party (21 percent of them are Republicans, 26 percent are Democrats, and the remaining are Independents or undecided). But the politics trend decidedly Republican as the SUVs get bigger. In fact, large SUV owners are more than twice as likely to be Republicans as they are to be Democrats.
Cars That Say You're a Democrat
So, while Republicans rumble around in trucks and SUVs, what are Democrats driving? According to the survey, affordable small cars are more likely to be driven by Democrats than Republicans. About 43 percent of people who drive budget cars such as the Honda Fit and Chevy Aveo say they're Democrats. Only 14 percent of those budget car owners identify as Republicans.
Near-luxury car owners are also more likely to be Democrats, and the proportion of minivan owners that identify as Democrats (29 percent) is almost twice the proportion of minivan owners who say they're Republicans (18 percent). Where Democrats really dominate are wagons. No matter the size or price point, a larger percentage of wagon owners identify as Democrats than Republicans.
And the greatest indicator you're a Democrat? Nearly 56 percent of hybrid drivers are Democrats, while a mere 14 percent claim to be Republicans.
An interesting finding in the survey is that voters are more alike than they are different. In 10 of the survey's 29 car categories, the difference in the percentages of owners who identify as Republicans or Democrats is small -- roughly five percent. Those categories with the smallest differences tend to be the most popular segments of the market, too. Midsize cars, apparently, are something we can all agree on. Interestingly, the differences fall at the top of the market as well. Exotic cars like Ferrari and Lamborghinis have roughly equal numbers of left- and right-leaning owners.