What You Can Learn From a Car's Monroney Sticker

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Deciphering the Price Sticker in the Window of a New Car

When you’re car shopping, you’ll find one feature that’s common to every new car on the lot. It goes by a number of names – price sticker, window sticker, Monroney label – and it’s required by the 1958 Automobile Information Disclosure Act, though more required information has been added since its origination.

It is named for Oklahoma Senator Almer Stillwell “Mike” Monroney, who sponsored the act as a way of ensuring proper pricing disclosure on the sale of new vehicles. It is illegal to sell a new car at a dealership without a Monroney label affixed to the vehicle.

Through the years, the window sticker has evolved. It now includes information about fuel efficiency, air pollution, safety, and the vehicle’s origin. Every manufacturer’s price sticker looks a bit different, but all carry the same basic information. There’s a lot of fine print on the window sticker, so using a magnifying glass to set it all is actually a really good strategy.

Check out the following slides for a tour of a typical price sticker.