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U.S. News Best Price Program

Buying Advice

Last Updated: October 23, 2020

Abysmal Sales: The Yaris is currently the second-slowest selling subcompact car, ahead of only the Mini Cooper Clubman, and Toyota dealerships have moved a whopping 70.5 percent fewer Yaris models so far this year compared to the same period in 2019. The sales leading Nissan Versa has outsold the Yaris by more than 5 to 1 so far in 2020.

Competitive Prices: A base Yaris with an automatic transmission starts at $16,750, which is average for the class. Consider purchasing a model with a manual transmission to save up to an additional $1,100. A top trim Yaris costs $18,750, which is around $3,000 below the class average MSRP for fully loaded models. 

Time to Buy: With such weak sales, now’s a good time to negotiate a price below sticker on a new Yaris. The Yaris was a finalist for the 2020 Best Subcompact Car for the Money award, so it’s a good value worth a test drive. Toyota deals may help you save even more with special Toyota financing and lease incentives. Another budget-friendly option is the Kia Rio, whose base price undercuts the Yaris' (with an automatic transmission) by about $900. This month's Kia deals may help you find additional savings.

2020 Toyota Yaris Prices

MSRP: $17,750

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U.S. News Best Price Program

2020 Toyota Yaris

MSRP: $15,650 - $18,750

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More than 190,000 car shoppers have purchased or leased a car through the U.S. News Best Price Program. Our pricing beats the national average 86% of the time with shoppers receiving average savings of $3,206 off MSRP across vehicles.
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