MSRP
$25,650
U.S. News Best Price Program

Buying Advice

Last Updated: October 11, 2019

Class-Leading Sales: The RAV4 is the top-selling compact SUV, just ahead of both the Nissan Rogue and Honda CR-V for the top spot. The RAV4 is outselling the CR-V by almost 16 percent. Dealerships have sold a similar number of RAV4 models this year relative to the same period in 2018.

Above-Average Prices: A base RAV4 starts at $25,650, which is only about $1,100 above average for base prices in this highly-competitive class. However, a base RAV4 comes standard with a full suite of advanced safety features – like pre-collision braking and adaptive cruise control – making it an excellent value. When comparably equipped, options like the Honda CR-V will cost you just a bit less.

Time to Buy: The RAV4 continues to be a top seller because it offers everything most crossover shoppers are looking for, while also being one of the more reliable vehicles on the market. That means negotiating a low price at the dealership will be a challenge. However, since the redesigned 2019 model is now on sale, dealerships may be willing to sell the outgoing 2018 models at a lower price. Our Toyota deals page has information on financing, cash back, and leasing deals this month. Buyers on a tighter budget should also take a look a new 2020 Kia Sportage ($23,990). For information on Kia lease deals, offers, and incentives, check out our Kia deals page, which may help you save even more.

2019 Toyota RAV4 Prices

Good Price

This price represents a good deal for buyers, based on what other people paid for the same car.

MSRP: $25,650

Good Price

This price represents a good deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.
Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $27,050

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.
Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $27,450

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.
Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $28,850

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.
Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $29,650

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.
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Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $31,050

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.
Good Price

This price represents a good deal for buyers, based on what other people paid for the same car.

MSRP: $33,050

Good Price

This price represents a good deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.
Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $33,650

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.
Good Price

This price represents a good deal for buyers, based on what other people paid for the same car.

MSRP: $35,050

Good Price

This price represents a good deal for buyers, based on what other people paid for the same car.

You can only compare 3 cars at a time.

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U.S. News Best Price Program

2019 Toyota RAV4

MSRP: $25,650 - $35,050

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More than 150,000 car shoppers have purchased or leased a car through the U.S. News Best Price Program. Our pricing beats the national average 86% of the time with shoppers receiving average savings of $3,402 off MSRP across vehicles.
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