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U.S. News Best Price Program

Buying Advice

Last Updated: October 22, 2020

Class-Leading Sales: The RAV4 is the top-selling compact SUV, ahead of both the Chevy Equinox and Honda CR-V. The RAV4 is outselling second place CR-V by 27 percent. Dealerships have seen a decrease in RAV4 sales this year by 6.8 percent relative to the same span in 2019.

Competitive Base Prices: A base RAV4 starts at $26,050, which is around $1,100 above the segment average for base prices in this highly-competitive class. However, a base RAV4 comes standard with a full suite of advanced safety features – like automatic emergency braking and lane keep assist – making it an excellent value. In addition, the 2020 RAV4 was the winner of our 2020 Best Compact SUV for Families award. 

Time to Buy: The RAV4 continues to be a top seller because it offers everything most crossover shoppers are looking for, while also being one of the more reliable vehicles on the market. That means negotiating a low price at the dealership will be a challenge. Buyers on a tighter budget should also take a look at a new Kia Sportage ($23,990). The Sportage was a finalist for our 2020 Best Compact SUV for the Money award. When you’re ready to buy, use the U.S. News Best Price Program to find the dealership in your area with the lowest price. Many dealerships are offering remote buying services to combat the spread of Coronavirus. Contact your local dealer directly for details.

2021 Toyota RAV4 Prices

MSRP: $26,050

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U.S. News Best Price Program

2021 Toyota RAV4

MSRP: $26,050 - $35,980

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More than 190,000 car shoppers have purchased or leased a car through the U.S. News Best Price Program. Our pricing beats the national average 86% of the time with shoppers receiving average savings of $3,206 off MSRP across vehicles.
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