$25,650 MSRP
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Buying Advice

Last Updated: May 10, 2019

Strong, Consistent Sales: The RAV4 is one of the top-selling compact SUVs and is in a neck and neck sales race with the Chevrolet Equinox and the Nissan Rogue for the top spot. The class sales leading Rogue is just barely outselling the RAV4 by less than 1%. Dealerships have sold a steady rate of RAV4 models this year relative to the same period in 2018.

Above-Average Prices: A base RAV4 starts at $25,500, which is about $1,000 above average for base prices in this highly-competitive class. However, a base RAV4 comes standard with a full suite of advanced safety features – like pre-collision braking and adaptive cruise control – making it an excellent value. When comparably equipped, options like the Honda CR-V will cost you just a bit less.

Time to Buy: The RAV4 continues to be a top seller because it offers everything most crossover shoppers are looking for, while also being one of the more reliable vehicles on the market. That means negotiating a low price at the dealership will be a challenge. However, since the redesigned 2019 model is now on sale, dealerships may be willing to sell the outgoing 2018 models at a lower price. Our Toyota deals page has information on financing, cash back, and leasing deals this month. Buyers on a tighter budget should take a look at the Kia Sportage, a finalist for our 2019 Best Compact SUV for the Money award. The Sportage starts about $2,000 below the RAV4 and ranks higher on our compact SUV rankings. For information on Kia lease deals, offers, and incentives, check out our Kia deals page, which may help you save even more.

2019 Toyota RAV4 Prices

MSRP: $25,650

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MSRP: $27,050

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MSRP: $27,450

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MSRP: $28,850

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MSRP: $29,650

You can only compare 3 cars at a time.
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MSRP: $31,050

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MSRP: $33,050

You can only compare 3 cars at a time.

MSRP: $33,650

You can only compare 3 cars at a time.

MSRP: $35,050

You can only compare 3 cars at a time.

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