$23,770 MSRP
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Buying Advice

Last Updated: March 28, 2019

Falling Sales: Prius sales fell 19.4 percent in 2018 compared to in 2017. Sales have continued to fall in 2019, as dealerships have sold 52 percent fewer Prius models compared to the same period last year. It’s being outsold by the compact car sales leader, the Honda Civic, by a ratio of almost 4 to 1.

Above-Average Prices: The base price for a Prius is $23,475, almost $1,500 more than the average in the class. The fully-loaded model runs up to $30,565, which is about $1,500 more than the average for top-trim compact cars. The Prius is among the most affordable of the hybrid and electric vehicles, however. For comparison, the top-of-the-line Hyundai Ioniq costs $36,315, almost $6,000 more than the Prius.

Time to Buy: With falling sales and a ranking in the top third in its class, now is a good time to buy a Prius. All-Wheel Drive is also now available for the 2019 model year, so buyers who value this feature now have another option to consider when shopping for a new car. Be sure to check out our Toyota deals page or take a look at a used Prius to save even more money.

2019 Toyota Prius Prices

MSRP: $23,770

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MSRP: $24,980

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MSRP: $26,380

You can only compare 3 cars at a time.

MSRP: $27,820

You can only compare 3 cars at a time.

MSRP: $28,820

You can only compare 3 cars at a time.
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MSRP: $32,200

You can only compare 3 cars at a time.

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