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MSRP
$24,325
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Buying Advice

Last Updated: April 9, 2020

Falling Sales: Following a year of weak demand in 2019, Prius sales have continued to fall to start 2020. Dealerships have moved almost 5 percent fewer Prius models so far this year relative to the same span in 2019. Despite slowing demand, the Prius has managed to maintain its long held position of best-selling hybrid and electric car.

Above-Average Base Prices: The base price for a Prius is $24,325, which is about $1,400 more than some of its direct competitors like the Toyota Corolla Hybrid and Honda Insight. At $32,500, the fully-loaded model costs a few thousand more than these alternatives. Compared to some plug-in hybrids and full electric cars like the Chevy Bolt, however, the Prius is relatively inexpensive.

Time to Buy: With shrinking sales and a solid ranking in its class, now is a good time to buy a Prius. Beginning with the 2019 model year, all-wheel drive is available, so buyers who value this feature have another option to consider when shopping for a new car. Be sure to check out our Toyota deals page or take a look at a used Prius to save even more money.

2020 Toyota Prius Prices

MSRP: $24,325

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MSRP: $32,500

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U.S. News Best Price Program

2020 Toyota Prius

MSRP: $24,325 - $32,500

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