MSRP
$24,325
U.S. News Best Price Program

Buying Advice

Last Updated: December 12, 2019

Falling Sales: Following a year of weak demand in 2018, Prius sales have continued to fall in 2019. Dealerships have moved 21.6 percent fewer Prius models compared to the same period last year. Despite slowing demand, the Prius maintains its long held position of best-selling hybrid & electric car.

Above-Average Base Prices: The base price for a Prius is $24,200, which is about $1,000 more than some of its direct competitors like the Toyota Corolla Hybrid and Honda Insight. At $32,375, the fully-loaded model costs a few thousand more than these alternatives. Compared to some plug-in hybrids and full electric cars like the Chevy Bolt, however, the Prius is relatively inexpensive.

Time to Buy: With falling sales and a good ranking in its class, now is a good time to buy a Prius. Beginning with the 2019 model year, all-wheel drive is  available, so buyers who value this feature have another option to consider when shopping for a new car. Be sure to check out our Toyota deals page or take a look at a used Prius to save even more money.

2020 Toyota Prius Prices

MSRP: $24,325

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MSRP: $25,535

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MSRP: $26,935

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MSRP: $28,375

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MSRP: $29,375

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MSRP: $32,500

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U.S. News Best Price Program

2020 Toyota Prius

MSRP: $24,325 - $32,500

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