2019 Toyota Highlander

Prices


#5 out of 23 in Midsize SUVs

MSRP
$31,830
U.S. News Best Price Program

Buying Advice

Last Updated: September 6, 2019

Strong Sales: The Toyota Highlander is currently one of the top performers in the midsize SUVs sales race this year. Toyota dealerships have sold about the same number of Highlander models so far relative to the same period in 2018.

Competitive Prices: The Highlander’s base price is $31,830, which is about $900 higher than the segment average for base trims. At the top end, its price of $49,180 is about $1,200 above the average  for fully-loaded models in the class when excluding expensive high-performance trims like the Jeep Grand Cherokee Trackhawk.

Time to Buy: With such strong sales, finding a big discount on a new Highlander will likely prove difficult. For a lower price, consider the Hyundai Santa Fe which starts nearly $6,000 below the Highlander and was named a finalist for the 2019 Best 3-Row SUV for the Money award. Our Toyota deals and Hyundai deals pages may help you make a decision.

2019 Toyota Highlander Prices

MSRP: $37,520

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