MSRP
$36,120
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Buying Advice

Last Updated: January 30, 2020

Increasing Demand: Compared to 2018, sales of the Toyota 4Runner increased by 5.6 percent in 2019. The 4Runner finished the year among the top third in the competitive midsize SUV sales race, but its showroom sibling, the Toyota Highlander, still outsold it by 82 percent.

High Prices: A base 4Runner starts at $36,120 which is about $4,900 above the class average. A few SUVs in this class cost more, but they’re much more upscale like the Buick Enclave. The 4Runner comes standard with a part-time 4WD system unlike some competitors at this price point, such as the Jeep Grand Cherokee and Highlander. However, you’ll have to spend a couple thousand dollars more to equip your 4Runner with full-time 4WD. 

Time to Buy: With a high starting price and strong sales, getting a great deal on a 4Runner right now will be a challenge. Check out this month’s Toyota deals for all the best finance and lease offers. For shoppers on a tighter budget, consider the Jeep Grand Cherokee. While sales are robust, it starts around $4,100 below the 4Runner and has comparable off-road chops. However, if you plan to do most of your driving on pavement, consider the Kia Sorento, the winner of our 2020 Best 3-Row SUV for the Money award and one of few options in this class that starts below $30,000.

2020 Toyota 4Runner Prices

MSRP: $36,120

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U.S. News Best Price Program

2020 Toyota 4Runner

MSRP: $36,120 - $49,865

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