The 28 Most Underappreciated Cars of 2018

Audi Allroad | GMC Canyon | BMW i3
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Get a Great Deal on These Slow-Selling Models

Sometimes there are great cars that just don’t sell well for one reason or another. When this happens, it creates a fantastic opportunity to get a great deal. Not only are dealers more likely to negotiate a good price when sales are lower than average, but manufacturers are more likely to offer incentives on top of that. 

Just because a car or truck doesn’t achieve broad market success does not mean it’s a bad car. Some segments are fiercely competitive, with well-known models taking the lion’s share of sales. That leaves other – sometimes excellent – models to battle for the customers that aren’t already spoken for – often using generous cash back, financing, and lease deals. 

On the following slides, you can see some of the 2018 models that score well in U.S. News & World Report's rankings of new cars but are selling slower than expected. We’ll highlight each model’s U.S. News score, as well as its 2017 sales total and the average sales of vehicles in that model’s class.

Before you head to the dealer, be sure to explore our new car deals and lease deals pages to see the current incentives available.

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