MSRP
$18,695
U.S. News Best Price Program

Buying Advice

Last Updated: January 30, 2020

Slipping Sales: Subaru sold 13.1 percent fewer Imprezas in 2019 than it did during 2018. In addition, Impreza sales sit in the lower half of the compact car class this year. Class titans like the Honda Civic and Toyota Corolla are each outselling the Impreza by more than 4 to 1.

Below Average Prices: A base Impreza with an automatic transmission starts at $19,995, which is $1,800 below the average for the class. Remember, though, for this price the Impreza comes standard with all-wheel drive. Among compact cars, only it and the high-performance (and highly priced) Subaru WRX can make that claim. You can also knock up to $1,300 off the base price by going with a manual transmission.

Time to Buy: The Impreza’s low sticker price and standard all-wheel drive make it a good value regardless of market conditions. This month’s Subaru deals may help you save more money, and slipping sales may help you drive an even harder bargain. If you want to spend less, look at the highly-ranked Kia Forte. Another option is the redesigned Kia Soul, which at $17,490, is the lowest base price in the subcompact SUV class. However, keep in mind that neither the Forte nor the Soul offer all-wheel drive. In addition, the Forte and Soul were winners of our 2020 Best Compact Car for the Money and 2020 Best Subcompact SUV for the Money awards, respectively. If you opt for a Kia, check out this month's Kia deals to find some additional savings.

2020 Subaru Impreza Prices

MSRP: $19,995

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MSRP: $25,795

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MSRP: $26,295

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U.S. News Best Price Program

2020 Subaru Impreza

MSRP: $18,695 - $26,295

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