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U.S. News Best Price Program

Buying Advice

Last Updated: October 23, 2020

Plummeting Sales: The Nissan Frontier is currently selling in the lower half of the compact pickup truck sales race. However, dealerships have moved 51.9 percent fewer Frontier models in 2020 compared to the same period in 2019. So far this year, the dominant Toyota Tacoma has outsold the Frontier more than 6 to 1.

Below-Average Prices: The Frontier’s $26,790 base MSRP is about $1,000 below average for similarly-equipped trucks in the segment. A top trim Frontier starts even lower, priced about $5,000 below the segment mean for fully-loaded compact pickups.

Time to Buy: The Frontier carries the lowest ranking in the compact truck segment, so we strongly suggest shopping around before making a final decision. Consider the Ford Ranger instead, which has a starting price that’s also below the segment average for base trims, but ranks much higher than the Frontier. Check out this month's Ford deals for more ways to save with finance and lease incentives.

2020 Nissan Frontier Prices

MSRP: $27,900

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U.S. News Best Price Program

2020 Nissan Frontier

MSRP: $26,790 - $37,490

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More than 190,000 car shoppers have purchased or leased a car through the U.S. News Best Price Program. Our pricing beats the national average 86% of the time with shoppers receiving average savings of $3,206 off MSRP across vehicles.
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