New Ford EcoSport: 11 Facts About Ford's Smallest SUV

All- New 2017 Ford EcoSport
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Ford Debuts All-New Subcompact SUV: Ford EcoSport

Ford is finally entering the ever-popular subcompact SUV segment with the EcoSport, a small utility vehicle designed to appeal to an active millennial audience. The automaker debuted its littlest SUV via Snapchat at a Hollywood event during the Los Angeles Auto Show in November.

The EcoSport first launched in 2003 in South America, eventually expanding to markets in Europe and Asia. The SUV will finally launch in the U.S. in early 2018, with many of the features millennials who crave connectivity demand.

“Most people are choosing to spend their time and money sharing experiences with friends and family instead of buying more stuff,” Chantel Lenard, executive director of Ford’s U.S. marketing said in a statement ahead of the launch. “EcoSport fits perfectly into this growing lifestyle. It’s our smallest SUV, packed with features and personality.”

The new EcoSport will feature a redesigned interior and exterior unique to North America, as well as upgraded technology and infotainment systems.