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U.S. News Best Price Program

Buying Advice

Last Updated: October 8, 2020

Dropping Demand: Navigator sales have slipped in 2020, with dealerships moving 33.1 percent fewer models relative to the same period in 2019. It places mid-pack, and the class sales leading Cadillac Escalade is currently outselling the Navigator by about 50 percent.

Below-Average Base Price: The Navigator has a $76,185 starting MSRP, which is around $3,000 below the luxury large SUV class average, not including the budget-bashing Mercedes-Benz G-Class ($130,900). The Navigator is competitive with the BMW X7 ($73,900) and the Mercedes-Benz GLS ($75,950). While no choices in this segment are cheap, the Navigator seems like a bargain when compared to the likes of the G-Class or the Land Rover Range Rover ($90,900).

Time to Buy: Regardless of market trends, the Navigator is currently our top-ranked luxury large SUV, so it’s worth taking for a test drive. For a lower price, consider a GMC Yukon Denali. Although GMC isn’t technically a luxury brand, the Denali trim shares more than a few trim pieces with its Cadillac Escalade cousin, and it was completely redesigned for the 2021 model year. Use the U.S. News Best Price Program to find a dealer near you with the lowest available price on either option.

2020 Lincoln Navigator Prices

MSRP: $76,185

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MSRP: $78,855

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U.S. News Best Price Program

2020 Lincoln Navigator

MSRP: $76,185 - $100,335

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