Lexus vs. Acura: Battle of the Brands in 2016

Which is the Better Luxury Brand?
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Which is the Better Luxury Brand?

Acura is Honda’s luxury brand and Lexus is Toyota’s equivalent. Other automakers have employed similar pursuits, such as Nissan’s luxury division, Infiniti, and the new Genesis brand by Hyundai.

The scheme is a perfect way for automakers to expand product lines in a cost-effective manner and appeal to various markets. It’s a concept that U.S. automakers have utilized for many years. General Motors found success by offering multiple brands, ranging from Spartan to ultra-luxury, all built on a limited number of platforms.

Acura was the first Japanese luxury brand. Introduced in the U.S. in 1986, the company set out to market luxury and performance vehicles. Later, Acura branched out to several other countries. Initially, Acura offered the compact Integra and the larger Legend. In 1990, Acura premiered the NSX as a practical alternative to European sports cars. By 2000, the company was expanding the lineup and included its first SUV offering, the MDX.

Toyota was inspired by Honda’s Acura to introduce its own competing luxury brand, Lexus. Lexus began in 1989 with the release of the full-size Lexus LS. The company went on to add other sedans, coupes, convertibles, and SUV models. Today, Lexus is the number-one-selling Japanese luxury automaker. Lexus is marketed in over 70 countries and in 2015, the company sold over 600,000 vehicles worldwide.

Which company makes better vehicles? We looked at the data from U.S. News & World Report's vehicle rankings to find out. Click through to see the results of the competition. 

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