MSRP
$17,490
U.S. News Best Price Program

Buying Advice

Last Updated: October 11, 2019

Strong Sales: The Soul’s unconventional styling may catch your eye, and you’re not alone among subcompact SUV shoppers. The Soul is among the top three sellers in its class and dealerships have sold about the same number of models to date this year compared to the same period in 2018.

Low Prices: The Soul is one of the least expensive options in the class, starting at just $18,990 for a base model with an automatic transmission. A fully-loaded Soul costs $27,490, which is $1,000 less than the segment average for top-trim models. 

Time to Buy: With such low prices and a high ranking in the subcompact SUV class, the Soul is a great purchase regardless of market conditions. It was also named one of our 2019 Best New Cars for Teens, so you can feel confident in your choice. You may be able to find some savings on a 2019 Soul as dealerships move outdated inventory to make space for the latest version. Take advantage of all the best finance and lease offers this month by visiting the Kia deals page.

2020 Kia Soul Prices

MSRP: $17,490

HERE 405868

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MSRP: $18,990

HERE 405869

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MSRP: $20,290

HERE 405870

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MSRP: $20,290

HERE 405873

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MSRP: $21,490

HERE 405872

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MSRP: $22,690

HERE 405871

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MSRP: $27,490

HERE 405874

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U.S. News Best Price Program

2020 Kia Soul

MSRP: $17,490 - $27,490

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More than 150,000 car shoppers have purchased or leased a car through the U.S. News Best Price Program. Our pricing beats the national average 86% of the time with shoppers receiving average savings of $3,402 off MSRP across vehicles.
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