MSRP
$17,490
U.S. News Best Price Program

Buying Advice

Last Updated: February 6, 2020

Cooling Sales: While the Soul sold in the top third of the subcompact SUV sales race last year, dealerships moved 6.4 percent fewer Soul models in 2019 relative to 2018. The Soul ran neck and neck with the Honda HR-V and Buick Encore for sales last year, but fell just short of both.

Low Prices: The Soul is one of the least expensive options in the class, starting at just $18,990 for a base model with an automatic transmission. A fully-loaded Soul costs $27,490, which is about $700 less than the segment average for top-trim models. 

Time to Buy: With such low prices and a top in the subcompact SUV class, the Soul is a great purchase regardless of market conditions. It was also named the winner of our 2020 Best Subcompact SUV for the Money award, as well as one of our 2019 Best New Cars for Teens, so you can feel confident in your choice. You may be able to find some savings on a 2019 Soul as dealerships move outdated inventory to make space for the latest version, which was redesigned for the 2020 model year. Take advantage of all the best finance and lease offers this month by visiting the Kia deals page.

2020 Kia Soul Prices

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MSRP: $18,990

You can only compare 3 cars at a time.
You can only compare 3 cars at a time.
You can only compare 3 cars at a time.
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U.S. News Best Price Program

2020 Kia Soul

MSRP: $17,490 - $27,490

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