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U.S. News Best Price Program

Buying Advice

Last Updated: October 22, 2020

Slipping Sales: While the Soul is selling in the top third of the subcompact SUV sales race so far this year, dealerships have moved 28.7 percent fewer Soul models in 2020 relative to the same period in 2019. In addition, the Soul is being outsold by the class sales-leading Chevy Trax by 45 percent.

Low Prices: The Soul is one of the least expensive options in the class, starting at just $18,990 for a base model with an automatic transmission. A fully-loaded Soul costs $27,550, which is about $500 less than the segment average for top-trim models. You can also take off $1,500 off the base price by choosing a manual transmission. 

Time to Buy: With such low demand and a high ranking in the subcompact SUV class, the Soul is a great purchase right now. The 2020 model was also named the winner of our 2020 Best Subcompact SUV for the Money award, as well as one of our 2019 Best New Cars for Teens, so you can feel confident in your choice. When you’re ready to buy, use the U.S. News Best Price Program to find the dealership in your area with the lowest price. Many dealerships are offering remote buying services to combat the spread of Coronavirus. Contact your local dealer directly for details.

2021 Kia Soul Prices

MSRP: $18,990

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U.S. News Best Price Program

2021 Kia Soul

MSRP: $17,490 - $27,550

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More than 190,000 car shoppers have purchased or leased a car through the U.S. News Best Price Program. Our pricing beats the national average 86% of the time with shoppers receiving average savings of $3,206 off MSRP across vehicles.
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