2020 Kia Optima Prices

Last Updated: July 16, 2020

Slow Demand: Sales of the Optima are down this year; dealerships have sold 23.1 percent fewer models compared to the same period in 2019. The Optima places in the middle of the midsize car sales rankings, outsold by competitors like the Toyota Camry and Nissan Altima more than 3 to 1 and 2 to 1, respectively. 

Competitive Prices: A base Optima starts with a $23,390 MSRP, which is about average for the class. However, a top-tier model starts at $32,190, placing it among the least expensive top-trim models in the class and about $2,500 below the segment average for fully-loaded competitors. 

Time to Buy: With slipping demand, now’s a good time to shop for a price below-sticker. Furthermore, its competitive prices and class-leading ranking make it a must-try option for budget-conscious shoppers. If you’re set on the Optima, check out this month’s Kia deals page for the best available finance and lease incentives. When you’re ready to buy, use the U.S. News Best Price Program to find the dealership in your area with the lowest price. Many dealerships are offering remote buying services to combat the spread of Coronavirus. Contact your local dealer directly for details.