2019 Kia Optima

Last Updated: August 15, 2019

Steady Demand: Sales of the Optima this year are in line with sales from the same period in 2018. The Optima sits in the middle of the midsize car sales rankings; it’s being outsold by dominant competitors like Toyota Camry and Honda Accord more than 2 to 1. 

Competitive Prices: A base Optima starts at $22,990, which is slightly below average for the class when you exclude high-priced hybrids. However, a top-tier model starts at $31,990, placing it among the least expensive top-trim models in the class and about $2,500 below the segment average. 

Time to Buy: With healthy demand, you may have trouble negotiating for a price below-sticker. If you’re set on the Optima, check out this month’s Kia deals page for the best available finance and lease offers. If you’re interested in shopping around, consider the Mazda6, which is ranked similarly to the Optima but sits near the bottom of the segment in terms of sales, so you may have some power to negotiate for a price below sticker. Our Mazda deals page could help you save even more.