$22,990 MSRP
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Buying Advice

Last Updated: May 24, 2019

Climbing Demand: Sales of the Optima have improved 11.5% to date this year compared to the same period in 2018. The Optima sits in the middle of the midsize car sales rankings, outsold by dominant competitors like Toyota Camry and Honda Accord more than 2 to 1.

Competitive Prices: A base Optima starts at $22,990, which is slightly below average for the class when you exclude high-priced hybrids. However, a top-tier model starts at $31,990, placing it among the least expensive top-trim models in the class and about $2,500 below the segment average.

Time to Buy: With demand on the rise, you may have a hard time negotiating for a price below-sticker. If you’re set on the optima, check out this month’s Kia deals page for the best available finance and lease offers. If you’re interested in shopping around, consider the Mazda6, which is ranked similarly to the Optima but sits near the bottom of the segment in terms of sales, so you may have some power to negotiate for a price below sticker. Our Mazda deals page could help you save even more.

2019 Kia Optima Prices

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $22,990

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

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Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $24,990

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

See what others paid »
You can only compare 3 cars at a time.

EX DCT

  • Transmission: Automatic
  • Drivetrain: Front Wheel Drive 1.6 L/97
  • MPG: 27 City / 37 Hwy
  • Engine: Intercooled Turbo Regular Unleaded I-4 1.6 L/97
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SX Auto

  • Transmission: Automatic
  • Drivetrain: Front Wheel Drive 2.0 L/122
  • MPG: 21 City / 30 Hwy
  • Engine: Intercooled Turbo Regular Unleaded I-4 2.0 L/122
See all specs and options »
Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

MSRP: $31,990

Great Price

This price represents a great deal for buyers, based on what other people paid for the same car.

See what others paid »
You can only compare 3 cars at a time.

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