2019 Kia Optima

Last Updated: March 14, 2019

Climbing Demand: Sales of the Optima have improved 12.6 percent to date this year compared to the same period in 2018. The Optima sits in the middle of the midsize car sales rankings, outsold by dominant competitors like Toyota Camry and Honda Accord about 3 to 1.

Competitive Prices: A base Optima starts at $22,900, which is slightly below average for the class when you exclude high-priced hybrids. However, a top-tier model starts at $31,990, placing it among the least expensive top-trim models in the class and about $3,000 below the segment average.

Time to Buy: With demand on the rise, you may have a hard time negotiating for a price below-sticker. If you are set on the optima, check out this month’s Kia deals page for current finance and lease offers. If you are interested in shopping around, consider the Mazda6, which is ranked similarly to the Optima but sits near the bottom of the segment in terms of sales. Our Mazda deals page could help you save even more with current finance and lease deals.