home Buy Your Vehicle From Home » Buy From Home » Have your vehicle delivered to you and complete your paperwork at home.

Buy from Home

Buy From Home

Handle all aspects of your vehicle purchase without ever needing to go into the dealership.

  • Get home vehicle delivery
  • Complete paperwork at home
  • Ensure better safety and sanitation

2020 Kia Optima Prices

U.S. News Best Price Program

Buying Advice

Last Updated: July 16, 2020

Slow Demand: Sales of the Optima are down this year; dealerships have sold 23.1 percent fewer models compared to the same period in 2019. The Optima places in the middle of the midsize car sales rankings, outsold by competitors like the Toyota Camry and Nissan Altima more than 3 to 1 and 2 to 1, respectively. 

Competitive Prices: A base Optima starts with a $23,390 MSRP, which is about average for the class. However, a top-tier model starts at $32,190, placing it among the least expensive top-trim models in the class and about $2,500 below the segment average for fully-loaded competitors. 

Time to Buy: With slipping demand, now’s a good time to shop for a price below-sticker. Furthermore, its competitive prices and class-leading ranking make it a must-try option for budget-conscious shoppers. If you’re set on the Optima, check out this month’s Kia deals page for the best available finance and lease incentives. When you’re ready to buy, use the U.S. News Best Price Program to find the dealership in your area with the lowest price. Many dealerships are offering remote buying services to combat the spread of Coronavirus. Contact your local dealer directly for details.

2020 Kia Optima Prices

MSRP: $23,390

You can only compare 3 cars at a time.

Change Location

To see local deals, enter your zip code:

Please enter a valid zipcode
U.S. News Best Price Program

2020 Kia Optima

MSRP: $23,390 - $32,190

  • Lower Monthly Payments
  • Get the Real Price Online
  • See What Others Paid

More than 190,000 car shoppers have purchased or leased a car through the U.S. News Best Price Program. Our pricing beats the national average 86% of the time with shoppers receiving average savings of $3,206 off MSRP across vehicles.
Learn More »

Find the Best Price

Enter your zip code to get local pricing.

Get Dealer Quotes

To get dealer quotes, enter your zip code.

Search Used Listings

To search used listings, enter your zip code.

Change Location

Enter your zip code to see listings near you.

Please enter a valid zipcode

Best Price Program

Interested in a New?

Use the U.S. News Best Price Program to find great deals and get upfront pricing on the.