2020 Kia Optima

Last Updated: November 27, 2019

Slowing Demand: Sales of the Optima are down this year; dealerships have sold 4.8 percent fewer models so far in 2019 compared to the same period in 2018. The Optima sits in the middle of the midsize car sales rankings and is being outsold by dominant competitors like the Toyota Camry and Honda Accord more than 2 to 1. 

Competitive Prices: A base Optima starts at $23,190, which is slightly below average for the class. However, a top-tier model starts at $31,990, placing it among the least expensive top-trim models in the class and about $2,500 below the segment average. 

Time to Buy: With slipping demand, now’s a good time to shop for a price below-sticker. Furthermore, its competitive prices and strong ranking make it a worthy option for budget-conscious shoppers. If you’re set on the Optima, check out this month’s Kia deals page for the best available finance and lease offers. If you’re interested in shopping around, consider the Mazda6, which is ranked similarly to the Optima but sits near the bottom of the segment in terms of sales, so you may have some power to negotiate for a price below sticker. Our Mazda deals page could help you save even more.