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U.S. News Best Price Program

Buying Advice

Last Updated: October 23, 2020

Descending Sales: Sales of the Kia Niro have dropped by 26.3 percent this year relative to the same period in 2019. Its comparably-sized subcompact SUV sibling, the Kia Soul, has outsold the Niro by nearly 4 to 1 so far this year.

Low Prices: At $24,590, a base Niro has the lowest entry-level MSRP of any model in the hybrid and electric SUV class; about $10,000 below the class average. With a range of prices from hybrid and electric-only SUVs throughout the segment, the Niro is competitive across its lineup. Keep in mind that the Niro is smaller than many competitors in the class.

Time to Buy: With declining sales and a low base price, now’s a good time to negotiate for a price below sticker on a Niro. In addition, it was a finalist for our 2020 Best Hybrid or Electric SUV for the Money award, so it offers noteworthy value. If you’re set on the Niro, take a look at our Kia deals page for the best finance and lease incentives available this month. Check out the U.S. News Best Price Program to find the dealership in your area with the lowest price. Many dealerships are offering remote buying services to combat the spread of Coronavirus. Contact your local dealer directly for details.


2020 Kia Niro Prices

MSRP: $24,590

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Frequently Asked Questions

How do I get the best price on a 2020 Kia Niro?

The U.S. News Best Price Program will help you get the best price on a new 2020 Kia Niro. Use the Best Price Program to lock in a price before going to the dealership, then take your certificate to the dealer to finalize your lease or purchase.

What deals are available on the 2020 Kia Niro in January 2021?

Find the best lease, finance, and cash back deals on the 2020 Kia Niro at U.S. News Best Cars. You can also find the best lease, finance, and cash back deals for all Kia models this month.

What other models are similar to the 2020 Kia Niro?

The 2020 Kia Niro ranks #6 in Hybrid and Electric SUVs. Other models to consider in this class include:

See the full list of Hybrid and Electric SUVs.

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U.S. News Best Price Program

2020 Kia Niro

MSRP: $24,590 - $44,590

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More than 190,000 car shoppers have purchased or leased a car through the U.S. News Best Price Program. Our pricing beats the national average 86% of the time with shoppers receiving average savings of $3,206 off MSRP across vehicles.
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