2020 Jeep Wrangler

Prices


MSRP
$28,295
U.S. News Best Price Program

Buying Advice

Last Updated: January 30, 2020

Slowing Sales: Jeep dealerships sold 5 percent fewer Wranglers last year than in 2018; the compact SUV class sales leading Toyota RAV4 outsold the Wrangler by nearly 2 to 1. Nonetheless, the Wrangler was the second-best selling Jeep in 2019, behind only its midsize SUV sibling, the Grand Cherokee.

High Prices: The Wrangler’s price range is the highest in the compact SUV segment. Starting at $28,295 with a manual transmission, the base price is about $3,500 more than the average in the class. The top-trim Rubicon starts at $42,125, which is about $6,000 more than the segment average for top trims.

Time to Buy: The iconic Wrangler is one of Jeep’s most popular SUVs, so finding a price below sticker will likely be a challenge, despite market conditions. Alternatively, consider a Jeep Cherokee, which starts several thousand dollars lower and still brings formidable off-roading abilities to the table, along with an upscale interior. The Cherokee also registered a 20.1 percent sales decline in 2019 compared to 2018, so dealerships may be willing to negotiate. To save some money, check out our Jeep deals page for all the best finance and lease offerings.

2020 Jeep Wrangler Prices

MSRP: $28,295

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U.S. News Best Price Program

2020 Jeep Wrangler

MSRP: $28,295 - $42,195

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