Jeep Grand Wagoneer Concept: What You Need to Know

Jeep Grand Wagoneer Concept front 3/4 view
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Why Is the Jeep Grand Wagoneer Concept Important?

The three-row SUV and three-row luxury SUV markets are critically important – and profitable – to automakers. Though Jeep already has a few epically profitable vehicles in their lineup, they don’t yet have a three-row ute. That changes with the arrival of the Wagoneer family. 

Jeep is certainly not taking baby steps into the large SUV market. The Wagoneer is expected in mainstream and Grand Wagoneer trims, with standard and extended wheelbases, multiple four-wheel drive options, and a variety of available engines that include electrified powertrains. 

“Our new Grand Wagoneer Concept marks the first step in the rebirth of Wagoneer – a true and rare premium American icon,” said Christian Meunier, global president of the Jeep brand at Fiat Chrysler Automobiles. “With the electrification of each Jeep nameplate coming in the next few years, and the reintroduction of Wagoneer, we are quickly expanding into new segments and more premium space.”

When the Wagoneer and luxurious Grand Wagoneer arrive, Jeep will finally have a contender to go against the big body-on-frame SUVs from Chevy, GMC, and Ford. The Grand Wagoneer will challenge Lincoln, Cadillac, and even Mercedes-Benz and Land Rover. 

What is a bit surprising is that we’re only seeing the Grand Wagoneer in concept form. For a truck that’s been in the works for some time, and already has a production plant scheduled, we expected the recent announcement to show us the production models.

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