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Buying Advice

Last Updated: July 9, 2020

Declining Sales: The Hyundai Santa Fe finished 2019 in the top third of the midsize SUV class in terms of sales, but dealerships have moved 35.7 percent fewer Santa Fe models so far in 2020 compared to last year. It now places near the middle of the segment sales race. Class leaders like the Jeep Grand Cherokee and Ford Explorer are outselling the Santa Fe by more than 2 to 1.

Very Low Prices: The Santa Fe has a starting price of $26,275, which is about $5,000 below the class average and one of the lowest MSRPs in the segment for base models. A top-tier model is priced at $39,575, which is about $6,000 below the norm, and one of the lowest prices for a fully-loaded midsize SUV. It’s one of a select few top trims in the class to start below the $40,000 mark.

Time to Buy: The Santa Fe is one of the most budget-friendly options in the segment and currently our top ranked midsize SUV, so it should be on the short list of anybody shopping for a new crossover. It was also the winner of our 2020 Best 2-Row SUV for the Money award and a finalist for our 2020 Best 2-Row SUV for Families award, so you should definitely consider taking one for a test drive. For an even lower price, consider an outgoing 2019 model, which dealers will be trying to move to make space for the most recent 2020 version. Check out our Hyundai deals page to browse this month’s best finance and lease incentives, which may help you save even more. On offer during the COVID-19 pandemic is zero percent financing for up to six years, plus the option to defer your first payment for up to 90 days after you buy. Talk to your local dealership to get all the location-specific details about available deals.

2020 Hyundai Santa Fe Prices

MSRP: $26,275

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U.S. News Best Price Program

2020 Hyundai Santa Fe

MSRP: $26,275 - $39,575

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