German Performance Brands

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German Luxury Guide

Luxury cars attract consumers for their lavish interiors and cutting edge technology and safety equipment. But at the heart of most luxury cars is also performance DNA. That sporting nature varies model-to-model, but at the core of each German car brand is a storied motorsport heritage.

Innovations in everything, from turbochargers to brakes, came out of tracks like Le Mans and the Nürburgring, where the attrition of motorsport yields improved engineering. To celebrate this history and stir up passion for racing efforts, brands like Audi, BMW, and Mercedes-Benz each have respective performance franchises. A coupe, sedan, or SUV from one of these ranges has plenty of heart-pounding performance, but gives up none of the luxury and technology that these brands have perfected in the years since their humble beginnings.