Dodge Viper's Death Appears Imminent

Posted: May 29, 2009

Reports of the Dodge Viper's death, it seems, have not been exaggerated. The famed supercar will probably fade out of existence quickly - the last example may have already been built.

Motor Trend explains, "Chrysler has been trying to sell the rights to the Dodge Viper as well as the factory that builds it since last August." The factory has been shuttered since that time. The company is reportedly asking for $10 million for the brand "that the company claims made $16 million before taxes last year."

A recent bankruptcy court filing, according to Automobile Magazine reports, "revealed that despite its fire-sale price, no serious offers were made for the Viper brand."

Just one bidder reportedly stepped forward. The Detroit Free Press explains, "The automaker did receive a $5.5-million offer to buy the Viper business and lease the Detroit plant for a year, according to a bankruptcy filing. Chrysler is trying to verify that the potential buyer, Devon Motor Works, has access to financing, according to the documents."

If the company does not sell the Viper brand, it's unlikely that the car would be sold to Italy's Fiat along with surviving Chrysler assets. Kicking Tires comments, "We don't expect a joint Chrysler-Fiat to ever produce or sell a Dodge Viper."

Instead, the plant will likely be liquidated along with other failed Chrysler assets, having already built the last Viper.

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