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Formed in 1953 by Stuart Struck in Wisconsin, Dairyland Insurance’s origin is closely tied to its parent company, Sentry. Since its beginning, Dairyland specialized in insuring high-risk drivers with poor driving records, no prior insurance, or little driving experience who have trouble finding coverage.

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As for Sentry, it was 1904 when some members of the Wisconsin Retail Hardware Association started up a mutual insurance company in Berlin, Wisconsin. By 1932, all Hardware Mutual companies were licensed to operate insurance in 48 states. The Sentry name was introduced in 1958 as the insurance company grew.

Sentry acquired Dairyland in 1966, when Dairyland was writing non-standard policies in 27 states, and Sentry was beginning to insure motorcycles. By 2005, Sentry also acquired Viking Insurance. This merger with Dairyland doubled the company’s auto insurance capacity.

Today, Sentry and Dairyland are headquartered in Stevens Point, Wisconsin, staying true to their Midwestern roots.

According to a March 2020 study by the National Association of Insurance Commissioners (NAIC), Sentry was listed in the top 25 insurance companies of 2019 in the U.S and Canada, with over $1.1 billion in direct premiums for private passenger vehicles written that year.

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Dairyland Car Insurance Discounts

Dairyland offers typical auto insurance discounts, including ones for having an anti-theft device installed, having defensive-driving certification, for having homeowners’ or renters’ insurance, and for bundling multiple vehicles under one policy. Dairyland offers discounts for getting your quote a week or more early, for transferring a policy from another provider, and a payment frequency discount.

As it also covers motorcycles, Dairyland offers discounts when you insure multiple bikes, own a home, are a member of the Harley Owners Group, are part of a rider club, or have taken a rider course. There’s also a loyalty discount for Dairyland customers who have been policyholders for more than one year.

Other Types of Policies From Dairyland

Dairyland provides insurance coverage for cars, trucks, and motorcycles. It can offer lienholder and special equipment policies to cover custom finishes, rental reimbursements, and towing and labor. More common policies are offered for liability, uninsured motorist, personal injury, medical payments, and physical damage coverage.

Drivers can also get non-owner insurance coverage from Dairyland if you’re someone who occasionally borrows but doesn’t own a vehicle, and SR-22 insurance that may be required for drivers who have a driving violation on the record, such as a DUI, a DWI, reckless driving, at-fault accidents, driving without insurance, or driving with a suspended license.

As for motorcycle riders, they can get Dairyland insurance for long road trip interruptions in case of a breakdown or accident on faraway journeys, and roadside assistance.

Dairyland Financial Fitness

Dairyland is a subsidiary of Sentry, the No. 25 top insurance company in the U.S. and Canada in 2019, according to a March 2020 NAIC study. Sentry’s underwriting profits were more than $1.1 billion in 2019, or 0.44% of the market.

That’s compared to the No. 1 insurance company of 2019, State Farm, which had more than $40.9 billion direct premiums written in 2019 for 16.14% of the market. 

Dairyland is a subsidiary of parent company Sentry, which also owns Viking Insurance Company of Wisconsin, Florists’ Insurance Company, Middlesex Insurance Company, Parker Centennial Assurance Company, Patriot General Insurance Company, Peak Property and Casualty Insurance, Parker Services, Parker Stevens Agency, and Point Insurance Agency. 

Contact Dairyland

www.dairylandinsurance.com 

877-751-1685

The Best Car Insurance Companies in 2020

Our Car Insurance Ranking

  1.     USAA
  2.     Geico
  3.     Allstate
  4.     State Farm
  5.     Farmers
  6.     Progressive
  7.     American Family
  8.     Nationwide
  9.     Travelers

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