2010 BMW 7-Series

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$12,513 - $20,714
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2010 BMW 7-Series Review

Note: This review was created when the 2010 BMW 7-Series was new.

The BMW 7-Series is the athlete of the super luxury class. A car for those who love to drive, it offers the handling balance of a sport sedan in the body of a luxury cruiser.

Pros & Cons

  • Unparalleled handling and brisk acceleration
  • Driving Dynamics Control system allows owner to adjust car from a luxury cruiser to a sporty performance car
  • User-friendly cabin electronics include a drastically improved iDrive system

  • All-wheel drive not available, which is disappointing at this price
  • Lacks the sumptuous luxury appointments of some rivals

Research & Ratings

Currently, the BMW 7-Series has a score of 8.8 out of 10, which is based on our evaluation of 8 pieces of research and data.




Critics' Rating: 9.3
Performance: 9.4
Interior: 9.0
This model has never been fully tested for safety. Its overall score is being calculated without safety.
J.D. Power Ratings Logo

2010 BMW 7-Series Overview

The BMW 7-Series was redesigned just last year, but the new car appeared fairly late in the year, so even some BMW loyalists aren't very familiar with the new design. It carries into 2010 unchanged.

It's been a critical hit. With balanced lines, it's a graceful looking car -- something that not many said about the previous-generation 7-series. Its sleek exterior houses an interior filled with advanced electronics and comfortable expanses of leather.

But the best seat in any BMW is the driver's seat, and the 7 is no exception. Technological advances like driver-adjustable chassis tuning and four-wheel steering make this the most athletic 4,500-pound luxury car on the market. Choosing one super-luxury car over another is now primarily a matter of taste. The BMW exudes an air of performance that most of its rivals don't match, but they're all extraordinary cars.

But competition in the segment is heating up. A new Mercedes-Benz S-Class, built for the 2010 model year, adds safety features this car doesn't have. A new Jaguar XJ due out later in the year may even challenge it athletically - and from early reports, it appears to be the best-looking car of the group.

For 2010, the 7-Series is offered in two trim levels - the 750i and long-wheelbase 750Li. The two are mechanically identical rear-wheel-drive cars powered by a direct-injection, twin-turbocharged V8. All-wheel drive may be an option on future versions of the car, but is not yet offered. A hybrid version is reportedly in development, but may not reach showrooms until 2010. If that appeals to you, you may want to investigate the Mercedes-Benz S-Class Hybrid and the Lexus LS hybrid, both of which are already in showrooms.

  • "This latest, (mostly) all-new version comes to the U.S. in the spring of 2009 as a leading contender for the gold, reflecting the skills of the pentathlete with its unerring velocity, crisp footwork and quick reflexes, command of the elements, muscular elegance, and swift endurance. However, the large and lithe sedan also can do it all without breaking a sweat." - Motor Trend
  • "If the last 7-series was BMW's best-selling 7-series ever, there's little doubt that this one will do even better. After all, it's vastly better looking and infinitely easier to use ...Until then, we can heave a sigh of relief that BMW has finally admitted -- without admitting anything at all-that the old 7-series was deeply flawed. And fixed the new one." -- Automobile Magazine
  • "Yes, the new 7 is faster, nimbler and more fun than any plus-size sedan has a right to be. But with all due respect to the Bavarian engineering on display, that's almost an easy birdie on the BMW course. More surprisingly, the big BMW has ditched its misanthropic ways to embrace anyone in its rich presence." - New York Times
  • "For those seeking flagship Bimmer luxury and technology, the company has revamped its top-dog BMW 7 Series for 2009. The fifth-generation 750i, as well as the 750Li version with its longer wheelbase, boast more electronic advancements-not to mention outright luxury-than any BMW ever." - Popular Mechanics


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