Redesigned and refreshed small trucks are hitting the market again, with the Chevrolet Colorado, GMC Canyon and Toyota Tacoma as the three newest trucks in the segment. Automakers want shoppers to know these aren’t the small pickup trucks you may think you know from many years ago. They’re trying to erase the negative memories owners may have with older small trucks, including a harsh ride, cheap cabin materials, a tiny back seat and a lack of tech features.
The latest group of compact pickup trucks have many of the features new vehicle shoppers are looking for, like high-tech driver assistance features, smartphone integration, upscale materials, better fuel economy, more passenger space, a built-in corner bumper step to help you get into the truck bed and a soft-lowering tailgate.
What kind of shoppers are automakers targeting for these new small trucks? Why are they building small trucks again? Find out in “Small Trucks Look to Make Big Impact on Shoppers.”
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