Automakers are hoping their ads catch your attention this Super Bowl Sunday. Not only are they spending a lot of money on their commercials, but they’re hoping to make an impression on consumers, especially those who are in the market for a new vehicle.
“Carmakers are spending as much as $6 million per 30-second spot to grab consumers and promote a bumper crop of new vehicles during the telecast, typically the most-watched TV event of the year in the U.S.,” Bloomberg reports.
If you’re a dog person, this year’s batch of Super Bowl ads will definitely catch your eye. Dogs star in commercials from Audi, Toyota (Rowlf, the Muppet dog) and used-car retailer CarMax. Subaru’s recent ad, though not a Super Bowl ad, features a family of dogs driving one of its cars down the street.
Consumer automotive site Edmunds.com predicts that automakers will sell 16.4 million new light vehicles this year, which would be the first time the industry sold more than 16 million vehicles since 2007. Lacey Plache, chief economist for Edmunds.com, writes, “The release of pent-up demand from buyers who deferred sales during the recession will continue as the increasingly aged fleet drives more consumers back to the new car market.”
With such a high new vehicle sales forecast for 2014, the Super Bowl’s massive TV audience is a great place to promote automakers’ latest and greatest models.
In the market for a new car? Check out the U.S. News rankings of this year’s best cars. Then, look for a great deal on a new vehicle by checking out this month’s best car deals. Also, be sure to follow us on Twitter and Facebook.