With many people planning on celebrating the dawn of 2014 tonight, the National Highway Traffic Safety Administration is reminding drivers to stay sober – and they have some help from Hollywood.
NHTSA has produced a public safety announcement featuring footage from the Robocop film, due out in 2014.
While it’s unlikely Robocop will actually be patrolling the nation’s highways tonight (as cool as that would be), drivers can expect an expanded law enforcement presence. In a press release, NHTSA announced its annual “Drive Sober or Get Pulled Over” crackdown on holiday drunk driving. The same release notes that in 2012, 10,322 people died in crashes related to drunk driving, which is an increase of 4.6 percent over 2011.
The drunk driving crackdown, which started Dec. 13 and runs through tomorrow, is aimed at reducing the number of car crashes resulting from drunk driving. NHTSA has spent $7.5 million in advertising to raise awareness of the program.
If you’re planning on celebrating New Year’s tonight, please designate a sober driver before heading out. For drivers who drink and don’t have a sober ride home, keep the number of a taxi company in your phone. Also, many states have sober ride home apps that connect users to safe rides in their area. Download one before you head out and use it not only tonight, but anytime you’re drinking and need a ride home.
Finally, the entire U.S. News Best Cars team wishes you a happy and safe 2014.