In the 2013 Consumer Reports Car Brand Perception Survey released last week, Toyota, Ford, Honda and Chevrolet scored highest among consumers when it comes to auto brands, in that order. “Based on data collected from a random, nationwide survey, the scores reflect how consumers perceive each brand in seven categories: quality, safety, value, performance, design/style, technology/innovation, and environmentally friendly/green,” Consumer Reports writes.
The survey includes data “from 1,764 adults in households that had at least one car.” Consumer Reports points out that the scores do not actually reflect the quality of the auto brands, and are just how consumers perceive these automotive brands.
Mercedes-Benz and Volvo tied for fifth place and round out the top six auto brands, which are in the same spots as the 2012 survey. After the top six auto brands, Consumer Reports says that consumer perception becomes a bit more competitive. “It is harder for companies to compete for share of mind, a situation perhaps exaggerated in years dominated by election and disaster news coverage,” says Consumer Reports.
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