Advanced automotive safety systems, such as adaptive cruise control, blind spot monitoring, pedestrian detection and rearview cameras, are finding favor among an increasing number of distracted drivers, according to a recent poll by market research firm Harris Interactive. The survey found that new-car buyers are more interested in high-tech safety features than infotainment features, like satellite radio and voice-controlled audio systems.
New-car buyers also admitted in the poll that in a four-week time span, they engaged in some sort of distracted driving behavior, like answering a phone call or texting, about 37 times. The welcoming attitude among consumers is “perhaps in the hope of avoiding distracted driving-related accidents,” The Detroit Bureau reports.
Mike Chadsey, vice president, automotive solutions consultant, Harris Interactive, says in a statement that “it is comforting to know that this distracted driving group is aware of the importance of safety features and is actively considering them for their next vehicle purchase."
Kicking Tires reports that many vehicle safety systems, like airbags and stability control, are generally found on most newer vehicles and thus not given much thought by drivers. “By contrast, a backup camera or blind spot warning system are used several times in a single commute.”
Whether or not they are noticed by the driver, today’s cars are available with more safety technology than ever before, much of which was previously available only on more expensive luxury vehicles. For example, the 2012 Chevrolet Sonic compact car is equipped with 10 airbags, including knee airbags for both front occupants, while a 2007 Chevrolet Aveo, which the Sonic replaced, only has four airbags. The newly-redesigned midsize 2013 Nissan Altima is available with blind spot warning, lane departure warning and moving object detection systems that all rely on the rearview camera to make the driver more aware of his or her surroundings.
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