Toyota announced last week that it is raising prices on five model-year 2012 Toyota vehicles and one 2013 Scion vehicle. The MSRP increase ranges from $50 to $270, depending on the model and trim level. The higher U.S. prices will go into effect in May, Toyota says in a statement. Prices for all other new Scion and Toyota vehicles remain the same.
Toyota and Scion models receiving a price increase:
- 2012 Toyota Camry: increase of $50 to $270, depending on trim level
- 2012 Toyota Camry Hybrid: increase of $90 to $100, depending on trim level
- 2012 Toyota Prius v: increase of $150
- 2012 Toyota Highlander Hybrid: increase of $175
- 2012 Toyota Tacoma: increase of $250
- 2013 Scion tC: increase of $150
USA Today says that the price bump could be attributed to the dollar being weak. As a result, the price increase helps Toyota earn a profit when they import vehicles. Still, that’s not the case with all affected vehicles. USA Today reports that the “Camry, Tacoma and some of the others are U.S.-built, so this looks like trying to squeeze a little -- just a little -- more profit out of them.”
Inside Line writes, “An extensive round of price increases on some Toyota models signals better health for the auto industry — but not good news for consumers.”
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