2013 Ford Super Duty Platinum

Last week, Ford announced that its 2013 Super Duty heavy-duty trucks will offer a new trim level: the Super Duty Platinum. According to a press release, these trucks will include similar features to the Ford F-150 Platinum, which debuted in 2009.

As a concession to the Super Duty trucks’ hardworking capabilities and to numerous complaints about MyFord Touch, Autoblog reports that Ford has tailored the interface system to make it easier to use. Ford has added a few actual knobs and buttons to the center console, saying that the new controls will help drivers who are wearing work gloves.

The MyFord Touch improvements are one of the most important elements of the new 2013 Super Duty, since the system has been plagued with bugs and problems since its introduction. “MyFord Touch has hurt Ford in consumer surveys such as those by Consumer Reports and J.D. Power,” writes Automotive News.

Ford says that the base Super Duty Platinum trucks will offer features found in many other top-trim Fords, including Sync, a navigation system and 10-way power-adjustable leather seats. Most importantly, though, the automaker says that the MyFord Touch media interface system will come standard on Platinum, Lariat and King Ranch models.

Pricing for the new Super Duty hasn’t been announced yet, but currently, a top-of-the-line 2012 F-250 King Ranch Crew Cab starts at $47,575. The Detroit Free Press notes that the Platinum trim level will be available on all three Super Duty models, but only when they’re configured with a crew cab. The new 2013 Super Duty truck will hit dealerships later this year.

Shopping for a Ford Super Duty, a heavy-duty pickup or another new car? Check out the U.S. News rankings of this year's best cars. Then, look for a great deal on a new car by checking out this month’s best car deals. You can also skip negotiating with a dealer by using our Best Price Program. Also, be sure to follow us on Twitter and Facebook.