Customers looking to purchase the all-new Ford Focus Electric can finally do so. On Wednesday, Ford announced that buyers can now place their orders by configuring a Focus EV on its website. Ford has not yet said when customers can take delivery of their vehicles.

The Focus Electric is priced at $39,200 before destination, which, according to the Detroit Free Press, makes it essentially the same price as the Chevrolet Volt. The Focus Electric does qualify for up to a $7,500 tax credit from the federal government, which will lower the price to $31,700.

As far as other electric-only cars are concerned, “the Nissan Leaf starts at $35,200, and the Mitsubishi i starts at $29,125,” says Kicking Tires. “Currently, that makes the Ford Focus the most expensive of the mainstream electric cars, but it comes better equipped than the rest.”

Standard equipment on the Ford Focus Electric includes dual-zone climate control, Ford’s SYNC infotainment system, a 10-speaker Sony stereo, backup camera, push-button start and seats made completely from recycled material. Leather seats are optional.

“Total range is pending, but earlier indications are the Focus EV will go about as far as the Leaf,” Kicking Tires reports. The EPA estimates the Leaf’s range at 73 miles. The actual range of a fully-charged Focus Electric has not yet been announced.

The Ford Focus Electric has a 23-kilowatt lithium-ion battery pack and a top speed of 84 mph. The EPA has not yet conducted fuel economy equivalency tests for the Focus Electric.

According to Ford, the Focus Electric’s battery will take about three to four hours to charge using the optional 240-volt charging station. A charging cord for standard household 120-volt outlets is included with the car. Charging time using a 120-volt outlet has not been announced.

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