Chevrolet has announced that in order to meet its ambitious goal of selling 10,000 Chevy Volt plug-in hybrids in 2011, it will allow dealers to sell their demonstration models. This will make about 2,300 more Volts available to buyers, according to Automobile Magazine, which should help the company get closer to its sales goal.
Until now, Chevrolet dealers were required to keep Volt demonstration models on hand so that interested shoppers could have a model to test drive. “Dealerships had been required to keep the cars on their lots for six months before selling them as used vehicles, a policy (General Motors) hoped would bring in new customers who wanted to experience the car's battery- and gas-powered ride,” writes the Detroit Free Press.
GM Spokesman Tom Henderson told the Detroit Free Press that 72 percent of interested shoppers who ultimately didn’t buy a Volt did so because none were available. But freeing up demo models will more than double dealers’ current Volt inventory, according to Auto Observer. Plus, another 1,100 models are currently in transit to dealers, so potential Volt buyers who are on dealer waiting lists should be able to buy a new Volt soon.
Chevrolet had only sold 5,003 Volts between January and the end of October of this year, according to Autoblog. That means that the automaker will have to sell as many Volts in the last two months as they did in the preceding 10 to meet its goal. But Chevy remains optimistic. "I've never given up on a sales target in my life," Don Johnson, GM's vice president of U.S. sales, told Automotive News on a conference call. "Given the momentum we've got right now, I'm not going to give up on it now."
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