Headrests are notorious for recreating bed-hair and for messing up a perfectly-sculpted bun. GM has tackled that issue, and says that the new 2012 Buick Verano helps “protect hair-dos from head rest interference.”

To create these hairdo-protecting headrests, GM says its engineers made sure “seat head rests are positioned to accommodate ponytails and other up do’s without compromising the occupants’ postural comfort.”

Inside Line says this is one of the most unique claims they’ve heard and says, “The pitch seems to be aimed at women, since GM used a picture of a ponytailed woman to illustrate the claim.” They add, “It is uncertain how such a claim could be tested, however, and whether an automaker would also recruit ponytailed men.”

The automotive press and interested shoppers will be able to test this feature soon. The 2012 Buick Verano goes on sale later this year. It starts at $23,470 including an $885 destination charge.

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