12 Best Car Deals This January

2018 Volvo V90
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January’s Best New Car Purchase Deals

It has often been said that the best way to get a deal is to do the opposite of what the crowd is doing. Dealer showrooms are quiet in January, after the end of 2018 rush and while the weather is less than ideal. It’s a great time to let car dealers earn your business.

This January, automakers are helping with some exceptional deals that can save you thousands of dollars. Not only are there generous cash back offers, but some manufacturers also continue to offer zero percent financing deals. Even if you can’t get a zero percent deal, any interest significantly under market interest rates can save you money.

Some of the best cash back deals this month include an $8,000 rebate on the 2018 Cadillac Escalade, as much as $5,000 cash back on the 2018 Prius Prime, and up to a $7,750 discount on the 2018 Volvo V90. There’s even up to $5,000 cash back on the redesigned-for-2019 Ram 1500 in some parts of the country.  

Zero percent deals are getting a bit harder to find as market interest rates climb, though there are some great ones if you know where to look. In some regions, Lexus is offering a zero percent deal on the 2018 Lexus RX L 350, plus up to $5,500 cash back. There’s a six-year, zero percent deal available on the 2019 Buick Enclave, as well as several other Buicks.

Some deals are limited to specific regions, trim levels, or a particular percentage of dealer stock. Save yourself some time before you head to the dealership by checking with an online sales consultant or using our Best Price Program to ensure that you’re considering the best deal that you can get.

Many of this January’s best new car deals are showcased on the following pages.

(This article covers the best financing and cash back deals. If you’re looking for the best lease deals, click here.)