Toyota vs. Honda: Battle of the Brands

2020 Toyota RAV4 front view and 2020 Honda Civic front view
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Which Japanese Brand Comes Out on Top?

Toyota and Honda are the largest and most prominent Japan-based car companies in the U.S. Toyota brought its first models across the Pacific Ocean back in 1958, the long-gone Toyopet Crown sedan and the still-in-production Land Cruiser SUV. Honda made its first inroad onto the American auto landscape with the tiny N600 coupe in 1969. Both automakers’ offerings have expanded exponentially since then, with each offering full lines of cars, trucks, and sport-utility vehicles, many of which are built in U.S. factories.

Perhaps the most prominent difference between models from the two brands lies in their design language, which is a decidedly personal preference. Toyota’s models tend to be more expressively styled, while Honda vehicles, for the most part, are more conservative in their appearance. 

Whether you prefer a flashier or more quietly cast vehicle, we’re comparing Toyota and Honda’s offerings on a segment-by-segment basis in the following slideshow to see how each brand’s offerings stack up. We’ll declare a winner based on which brand wins the most individual comparisons.

All of the vehicle information presented here comes from U.S. News & World Report’s comprehensive new-car rankings and reviews, based on the options of some of the nation’s most respected auto experts. Note, however, that since we constantly update our vehicle scores as new information becomes available, the scores you see here may not precisely match the information on our individual review pages.

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