Lexus vs. BMW: Battle of the Brands

2017 BMW 5 Series
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Which Luxury Brand Will Come Out on Top?

Lexus and BMW have different brand personalities, but a common goal – to dominate the luxury car and SUV market. German engineering drives BMW’s reputation for performance excellence. Lexus, known for its high style, is the luxury brand of automotive heavyweight Toyota. But don’t take reputation at face value. Though the players are different, this head-to-head competition is fierce, and both brands are fighting for the same customers in the competitive luxury car market.

Click through to find out which brand comes out on top in this competition.