Battle of the Brands: 2016 Lexus Lineup vs. 2016 BMW Lineup

2016 Lexus IS and 2016 BMW 3 Series
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Which Luxury Brand Will Come Out on Top?

When Toyota announced the Lexus brand in the late 1980s, the question was, “Can a Japanese manufacturer beat the German manufacturers at their own luxury sedan game?” The first Lexus, the LS 400, proved it could. It was a sales hit, and immediately established Lexus as a formidable foe for the likes of Mercedes-Benz and BMW.

That was a long time ago, though. Technology has advanced, consumer tastes have changed, and there’s an entire category of automobile (the SUV) that neither BMW nor Lexus was bothering with in the 80s.

So which brand is better? Click through to find out. 

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